Musk hints that the Twitter brand could be replaced

Musk hints that the Twitter brand could be replaced

Elon Musk, the new owner of Twitter, has hinted that his brand may change soon.  Photo: Getty Images

Elon Musk, the new owner of Twitter, has hinted that his brand may change soon. Photo: Getty Images

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Twitter owner Elon Musk hinted late Saturday night that he might ditch the social network’s Blue Cartoon Bird branding — and soon — for a edgier logo based on the long-hinted “app of everything” he’s long hinted at as just X.

“Soon we will be introducing the Twitter brand and, incrementally, all the birds,” he tweeted around midnight, noting an image cap from where the word “tweet” originated.

“Like this but X,” the billionaire SpaceX said over a photo of a Twitter bird on a black and white marble background.

He responded to the post to “embody the imperfections in us all that make us unique”.

Founded in 2006 and whose name is a play on the sound of birds chattering, Twitter has used bird trademarks since its early days, when the company bought a light blue bird stock icon for $15, according to design site Creative Bloq.

The 52-year-old Tesla founder previously said his rocky takeover of Twitter last year was an “acceleration of Create X, the Everything App,” referring to the company X.com he founded in 1999, which later morphed into PayPal.

Such an app can function as a social media platform, and also includes messaging and mobile payments.

Musk has already named Twitter’s parent company X Corporation.

“If the X logo goes well enough tonight, we’ll have it spread all over the world tomorrow,” he said.

Musk went on to make several other comments related to X, saying that the new logo should be “Of course, Art Deco” and that under the site’s new identity, the post would be named “X”.

Twitter is believed to have around 200 million daily active users, but has suffered frequent technical failures since the entrepreneur bought the so-called Bird app for $44 billion in 2022 and fired many of its staff.

Since then, many users and advertisers alike have soured on the social media site thanks to fees for previously free services, changes in content moderation, and the return of previously banned right-wing accounts.

Musk said earlier this month that Twitter has lost nearly half of its ad revenue since taking over in October.

Meta, Facebook’s parent company, earlier this month launched its own text-based platform, dubbed Thread, which has as many as 150 million users according to some estimates.

But the amount of time users spend on the competing app dropped sharply in the weeks after its launch, according to data from market analysis firm Sensor Tower.

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