Pick n Pay customers have 250 million rand in Smart Shopper points waiting to be spent (attached)
- Choose Pay Smart Shopper Points worth up to R250 million unused.
- ye 11 million Smart Shopper cardholders probably don’t even know they’ve earned unclaimed rewards because they haven’t registered their card.
- Pick n Pay prompted shoppers to register their cards.
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Nearly 11 million Pick n Pay Smart Shopper cardholders have yet to claim their share of the R250 million cash-back rewards — and may not even know it, according to the supermarket chain.
According to the retailer, 11 million people haven’t bothered to register their Smart Shopper cards so they can’t use their rewards.
Smart Shopper Points are earned every time customers swipe their card at the checkout counter.
However, in order to redeem points, they must register their details. This gives them the freedom to spend money on whatever they want from the retailer.
“Some choose to spend it on essential items, such as bread or milk, during these financially challenging times, while others indulge in sweet treats, such as chocolate, chips or snacks,” said Andrew Mills, Chief Marketing Officer at Pick n Pay. “Customers have also used their rewards to purchase cleaning and energy saving products, which shows that cashback options cater to different budgets.”
Mills urged shoppers to make sure their cards are registered.
“We understand that customers are under pressure, so we urge savvy shoppers to register their cards and use their points at their next store.
“We also double the points on select products to boost the cash back customers can currently earn,” he said.
Recent data revealed that South Africans were serious about saving some cash, with 73% of the population using loyalty programmes.
Many South Africans own up to eight rewards cards from different retailers.