We are excited to announce that Jazzmine Jackson, a digital reporter at KELOLAND News in Sioux Falls, South Dakota, will join the newsroom May 15 to lead audience development and engagement efforts and ensure our best journalism reaches and equips people to do so. positive change in their communities.
With so much news and information circulating on countless web and social media platforms, it is not enough these days for MinnPost and other newsrooms to tell a story and hopefully attract a large audience, which in the long run leads to reader loyalty and financial stability. The position of Audience Editor is a newly created leadership position to help MinnPost retain and grow readers, highlight new story ideas and sources, and build trust with the audiences and communities we cover.
Since 2020, Jackson has helped KELOLAND reach digital audiences wherever they are with engaging headlines, visuals, and transcripts on social media and the KELOLAND website. She also made significant contributions to newsroom journalism, particularly by leading a collaborative effort to cover Indigenous people killed and missing On South Dakota reservations.
Jackson returns to the state where she earned her bachelor’s degree from the University of St. Thomas. She also holds a master’s degree in Cinematography from DePaul University.
Day in and day out, you’ll see the Jackson tag on our newsletters, social media, and The Glen. That means we’ll also say goodbye and thank you to Brian Lambert, one of our longtime freelancers who writes Glen’s mornings and previously wrote about media at MinnPost. He still blogs with Joe Loveland at The cynical wing policy.
If you have feedback for us regarding our newsletter offerings and content, social media presence or have thoughts or ideas on how MinnPost journalism can better reach audiences across Minnesota, send a note to email@example.com at Jazzmine Jackson.