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The KFC Double Down sandwich is making a comeback after almost a decade of absence from the fast-food chain’s menu. The Double Down, which replaces the traditional sandwich bun with two crispy chicken fillets, was first introduced in 2010 and quickly gained a cult following among fast-food lovers. Despite generating buzz and selling over 10 million sandwiches in its first month, KFC deemed the sandwich’s sales to be “immaterial” and later removed it from the menu.
However, the sandwich’s popularity never waned, and KFC’s loyal customers have been clamoring for its return ever since. The chain responded to their demands by bringing back the Double Down for a limited time, starting March 6, 2023. The sandwich features two crispy, 100% white meat fillets, two slices of cheese, crispy hickory-smoked bacon, and a choice of the Colonel’s real mayo or spicy sauce. For those who prefer a more traditional sandwich, KFC is also launching a new Bacon & Cheese Chicken Sandwich that features a double-breaded, Extra Crispy fillet, cheese, bacon, mayo, and pickles on a brioche bun.
KFC’s decision to reintroduce the Double Down sandwich is part of the chain’s strategy to keep up with its fast-food rivals. Chick-fil-A, for example, is testing its first-ever plant-based sandwich, which replaces chicken with cauliflower. Meanwhile, McDonald’s recently renamed its Crispy Chicken Sandwiches as the McCrispy to create more buzz around the menu item.
To celebrate the return of the Double Down, KFC is hosting a Double Down Drop event, which will allow select fans early access to the sandwich one day before its official release. Fans can sign up for the event via www.kfcdoubledowndrop.com starting on March 2. The pre-order is available on a first-come, first-served basis to the first 2,014 consumers – a nod to when the Double Down was last offered on KFC’s menu. Additionally, KFC is rewarding a select group of Double Down superfans with custom merch to wear while they enjoy the sandwich.
The advertising creative celebrating the return of the Double Down features an unforgettable spin on Major Lazer’s hit song “Bubble Butt.” The ad brings the sandwich to life in a quirky and fun way, which is sure to appeal to KFC’s loyal customers.
In conclusion, KFC’s decision to bring back the Double Down sandwich is a testament to the power of customer demand. Despite the sandwich’s unorthodox ingredients, it has gained a loyal following among fast-food lovers who appreciate its unique taste and texture. By reintroducing the sandwich, KFC is responding to its customers’ demands while also keeping up with its fast-food rivals’ innovative menu offerings. Whether you’re a die-hard fan of the Double Down or just curious about this iconic sandwich, be sure to try it out during its limited run at KFC.
